As our Partner Marketing Manager, you will play a critical role in shaping and driving the success of our partner program. Working closely with Partner Account Managers and cross-functional teams in marketing and sales, you'll develop, implement, and optimize strategies that equip our partners to effectively promote and sell our digital signage solutions.

This role is about building strong partner relationships, providing partners with impactful marketing tools, and ensuring that our solutions are positioned optimally to reach their end customers. We're present across the Nordics and expanding into new markets, so some travel will be part of the role. To thrive in this role, you'll need a "get things done" mindset, balancing strategic vision with hands-on execution.

Key responsibilities

Partner activation

• Work closely with Partner Account Managers to build strong relationships with partners and resellers.

• Develop and execute marketing strategies that engage and activate channel partners to increase demand generation and sales through our resellers.

• Equip partners with co-branded marketing assets, sales collateral, and playbooks tailored to different verticals and regions.

Campaign development and execution

• Implement joint marketing campaigns with partners, ensuring alignment with their goals and our company objectives.

• Manage partner marketing initiatives, including lead generation activities and webinars.

• Track the success of campaigns and analyze performance metrics, making recommendations for optimization.

Events marketing

• Events are a major part of this role. Our partners run several events each year where we participate on-site with our solutions and sales staff, and you'll co-brand and collaborate closely with them to make this happen.

• Own the planning and execution of larger partner events, ensuring strong on-site presence and maximizing activation and follow-up from each one.

Co-marketing

• Build and maintain a partner marketing toolkit, including case studies, white papers, blog posts, and sales decks, to ensure partners have the resources they need to succeed.

• Coordinate joint case studies with partners and shared customers, from contact details to interview planning, working closely with our content marketer.

• Plan and execute co-marketing social media activity with partners, sharing company news, milestones, and joint successes to amplify reach for both parties.

Reporting

• Track, analyze, and report on partner marketing initiatives' performance to ensure programs are driving measurable results (e.g., lead generation, partner engagement, sales growth).

• Provide regular updates on the effectiveness of partner marketing strategies and areas for improvement.
  

About you:

To succeed in this role, you need:

• 5+ years in B2B Marketing, Partner Marketing or Channel marketing. Proven experience in developing and executing partner marketing strategies, ideally in a SaaS or technology company.

• Strong project and event management skills, with the ability to manage multiple partner activities at once.

• Excellent relationship-building and stakeholder management skills, working across partners, sales, and internal marketing.

• Hands-on experience adapting and localizing existing marketing content and sales collateral to fit partner-specific and regional needs, working closely with our content marketer.

• Experience using CRM systems such as HubSpot (or similar) to manage, track, and report on marketing activities.

• Analytical mindset, comfortable tracking campaign and event performance and turning data into recommendations.

• Strong written and verbal communication skills.

• Commercial understanding of B2B or channel sales.

• Willingness to travel and work across markets and cultures.
  

What we offer!

At PLAYipp, we're an ambitious team on a fast-moving growth journey, driven by a shared commitment to going the extra mile and constantly improving how we work.

We know that pace only works if we take care of each other along the way. That's why we offer flexible working hours and a hybrid work setup, so you can work in the way that suits you best, plus 24 hours of flexible leave each year to use whenever you need it.

Our head office is designed with spaces to relax, play games, and share meals together. We host monthly social meet-ups and Swedish Fika Fridays, building a strong sense of community across the team.

We also offer a wellness grant, one hour a week dedicated to wellness activities, and we cover half the registration fees for sports events and competitions, because your well-being matters, both in and outside of work.

If you have any questions

Contact Jenny Westerberg, CMO, PLAYipp, jenny.westerberg@playipp.com