About PLAYipp

PLAYipp helps over 4,000 businesses simplify information sharing and maximize impact with a digital signage solution that's easy to manage. Founded in 2006 with offices in Sweden and Norway, and a growing partner network across Europe, we're expanding into new markets. We're looking for a Content Marketer who wants to join us on that journey and help build our brand across the Nordics and Europe.

The role

As a Content Marketer, you take ideas and strategy all the way through to published content. You'll work closely with the CMO and the marketing team to produce and distribute content that builds brand awareness, drives organic reach, supports AI search, and contributes to the sales pipeline. It's a broad role, you're equally comfortable using AI to produce content efficiently, interviewing a customer, and packaging messages in a way that engages the right audience.

What you'll do

• Produce and publish content for our website, LinkedIn, YouTube, and other social channels

• Collaborate closely with our SEO/GEO agency on content production

• Write and produce customer cases, articles, and product material for web, events, and campaigns

• Develop visual material in collaboration with our designer

• Own the distribution flow, making sure the right content reaches the right channel (audience) at the right time
  

Who you are

You're a self-driven digital doer with an AI-first mindset. You take initiative as well as ownership, and know how to move a project from brief to publication without being told what the next step is.

• 2–4 years of experience in content marketing or content production, preferably in a B2B environment

• You use AI as an active part of your content production, not as an experiment, but as a natural way of working

• Comfortable delivering across text, image, and video, you don't need to be a specialist in everything, but you can produce across formats

• Understand how LinkedIn and YouTube work organically and have a feel for what content drives engagement

• Write fluently in English and one of Swedish, Norwegian, or Dutch.

• Self-driven and used to taking projects from brief to publication.

• Understanding of the B2B customer journey with multiple stakeholders.

• Curious and pragmatic, you thrive in a fast-changing environment and learn best by doing.

What we offer

A meaningful work experience at PLAYipp is about more than just a job, it’s about growth, community and balance.

• We prioritize work-life balance with flexible working hours and a hybrid setup, so you can work in a way that suits you

• Our head office in Gävle is designed with spaces for socializing and we host monthly social get-togethers and Swedish Fika Fridays

• We offer a wellness allowance and care about your wellbeing, both in and outside of work

• We're a tight team that works closely together, shares knowledge, and challenges ourselves to keep getting better. We're curious, driven to improve, and believe work should be enjoyable

Apply

Send your application with a CV and a few examples of content you're proud of here below. We review applications on a rolling basis.

Questions? Reach out to Jenny Westerberg, CMO PLAYipp at jenny.westerberg@playipp.com